Poor governance of sport, in particular all the policy implications that take the place of sport are causing many negative headlines in the press today. We have to do with doping, corruption, violence, rigging the competition, trafficking of players and all this corresponds to only the visible part of the iceberg. Sports ethics must be promoted to ensure good governance in sport suffers and this is undoubtedly these ethical issues are in the center of the concerns and challenges ahead for the IOC and for all national sports federations.